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Gross Margin

CATEGORY

Accounting and Audit

Definition

Gross margin, also known as gross profit margin, is a financial metric that measures the profitability of a company's core business activities by comparing its revenue to the cost of goods sold (COGS). Gross margin represents the percentage of revenue that exceeds the direct costs of producing goods or delivering services. A higher gross margin indicates greater profitability and efficiency in generating revenue, while a lower gross margin may indicate higher production costs or pricing pressures. Gross margin is a key indicator of a company's operational performance and competitiveness.

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