Fundraising Advisory & Capital Raising Support | Investor Introductions | ASC Consulting
Service Overview
Raising capital for an international business requires more than a compelling business plan. Investors, whether they are family offices, venture capital funds, private equity firms, or corporate strategic partners, apply rigorous due diligence to any business seeking funding. They assess not only the quality of the commercial opportunity but also the professionalism of the management team, the robustness of the financial model, the clarity of the legal and corporate structure, and the credibility of the governance framework.
ASC Consulting supports international businesses in preparing for and executing capital raises, from seed funding and Series A rounds through to later-stage growth capital and strategic partnership transactions. We work alongside management teams to ensure that every component of the investment proposition, from financial documentation to corporate structure, is presented to the highest professional standard.
Our network of institutional and private investors across Asia and Europe, combined with our deep expertise in corporate structuring and financial documentation, allows us to act as a knowledgeable bridge between businesses seeking capital and the investors best positioned to provide it.
IMPLEMENT
- • Incorporation
• Trademark, Intellectual Property & CopyRights
• Sourcing / QC
• CRM
THINK
DEVELOP
- • Distribution
• Funds raising
• Sell / purchase / stock in Europe
• Digitalize your business
What WE DO
- <h2 class="font_5">What Investors Look for in International Businesses</h2><p class="font_8">Investors evaluating international businesses apply a specific set of criteria that differ in important ways from those applied to purely domestic companies. They look for clear jurisdictional logic, a corporate structure that protects investor rights and enables efficient returns, management with demonstrated cross-cultural competence, and a financial model that accounts for the additional costs and risks of multi-market operations.</p><p class="font_8">Compliance is a particular focus. Investors will not proceed with a business that has unresolved tax liabilities, incomplete corporate records, unclear employment arrangements, or outstanding regulatory issues. ASC Consulting's integrated approach, combining legal, tax, accounting, and advisory expertise, ensures that the businesses we support for fundraising are as clean and well-documented as possible before they enter a process.</p><h3 class="font_6">Frequently Asked Questions</h3><h3 class="font_6">At what stage should I engage ASC Consulting for fundraising support?</h3><p class="font_8">Ideally, six to twelve months before you plan to approach investors. This gives sufficient time to address any structural or documentation issues, develop a robust financial model, and prepare the full suite of investor materials to a high standard. Attempting to raise capital without adequate preparation frequently results in a failed process or significantly worse terms than would otherwise have been achievable.</p><h3 class="font_6">Do you take a success fee for fundraising introductions?</h3><p class="font_8">Our engagement model varies depending on the nature and scope of the mandate. We can work on a retainer basis for advisory and preparation services, on a success fee basis for introductions that result in a completed transaction, or on a combination of both. We discuss and agree the appropriate structure at the outset of each engagement, with full transparency on the commercial terms of our advisory relationship.</p>
RUN
- • Administrative services
• Tax Filing
• Temporary CEO / COO
• Recruiting
• System integration
Industry Insights
The landscape of capital raising is vast and varied, encompassing a range of funding options suitable for different stages of business growth. Our expertise lies in identifying the optimal funding avenues, tailored to your business model and objectives, ensuring a strategic fit for your capital needs.
Diverse Funding Solutions:
Internal Funding Options: Explore internal avenues such as reinvesting profits or optimizing assets to generate capital.
External Shareholder Investments: Access capital through equity investments, attracting investors who can provide funding in exchange for ownership stakes.
Funding Stages and Strategies: Whether you're at the seed stage, Series A, B, or beyond, we tailor our strategies to align with your business's development phase, ensuring the right approach for each funding level.
Key Steps and Requirements for Fundraising:
Business Evaluation: We conduct a thorough assessment of your company's financial health, growth potential, and funding needs.
Development of a Funding Strategy: Crafting a comprehensive plan that outlines the funding objectives, target investors, and the value proposition for stakeholders.
Preparation and Due Diligence: Ensuring your business is investment-ready, with all necessary financial statements, business plans, and legal documents in place.
Investor Outreach and Negotiation: Facilitating connections with a network of investors, managing negotiations, and structuring deals to maximize terms favorable to your business.
Understand the key aspects of VAT and GST in international markets for effective financial planning.
Benefits
Our service provides:
Extensive Investor Network: Gain access to a diverse pool of investors, from angel investors to venture capital firms.
Tailored Fundraising Strategies: Receive bespoke strategies that align with your capital requirements and business goals.
Expertise in Negotiation and Structuring: Benefit from our expertise in negotiating and structuring deals that optimize your funding outcomes.
Evaluating the Need for Fundraising:
Strategic Considerations: Before embarking on a fundraising journey, we help you assess whether this is the optimal path for your business, considering factors like growth objectives, market conditions, and the impact on ownership and control.
Alternative Growth Strategies: We explore various growth avenues, such as strategic partnerships, cost optimization, and market expansion, ensuring that fundraising aligns with your overall business strategy.
Discover the advantages of Doing Business in China for investment and growth opportunities.
Process
Our approach includes:
Business Evaluation: Assessing your business's financial needs and potential.
Funding Strategy Development: Crafting a plan that aligns with your objectives.
Execution and Support: Guiding you through the fundraising process and negotiations.
Enhance your company's market position with our Brand Identity and Branding Guidelines services.
Why Choose ASC CONSULTING?
1. Extensive Investor Network
We maintain strong relationships with investors across Europe, Asia, and emerging markets, giving you access to curated, relevant funding sources.
2. Strategic Positioning
We don’t just introduce you to investors, we help you position your story, highlight your metrics, and build confidence with your stakeholders.
3. Full Support, End to End
From strategic advisory to hands-on support, we stay by your side throughout the journey, up to and beyond deal closure.
4. Objective Evaluation Before You Raise
Not every business needs external funding at every stage. We help you assess:
If fundraising is the right move
How it may impact your ownership and control
Whether alternative growth paths make more sense now
Getting Started
Ready to raise capital or explore your funding options? Let’s start with a discovery session where we’ll assess your fundraising potential and build a tailored strategy together.
Whether you’re entering new markets or scaling a proven business, ASC Consulting will help you turn investor interest into secured capital.
Our Main Places of Activity
Our Fundraising and Capital Raising Services
Investor Readiness Assessment
Before approaching investors, we conduct a comprehensive investor readiness assessment that evaluates your business from an investor's perspective. This covers the clarity and robustness of your business model, the quality of your financial projections, the completeness and accuracy of your corporate documentation, the strength of your management team presentation, and any structural, legal, or compliance issues that could derail a fundraising process. We identify gaps and work with you to address them before you approach the market.
Financial Model and Business Plan Development
A credible, well-structured financial model is the foundation of any successful fundraising. We develop or review detailed financial models covering revenue projections, cost structures, cash flow forecasting, funding requirements, and return on investment scenarios. We ensure the model is defensible under investor scrutiny and clearly communicates the key value drivers of your business. Alongside the financial model, we assist with the preparation of the business plan, information memorandum, or investor presentation, adapted to the format and expectations of your target investor audience.
Corporate Structure Optimisation for Investment
Investors pay close attention to corporate structure. They need to understand clearly who owns what, how decisions are made, how returns will be distributed, and what exit routes are available. We advise on the optimal corporate structure for investment purposes, including the appropriate choice of jurisdiction, the design of the shareholding structure, the drafting of shareholders agreements, and the implementation of any restructuring required to make the company investable. This is particularly important for businesses that have grown organically and may not have formalised their governance arrangements.
Investor Introductions and Relationship Management
We maintain an active network of family offices, private equity funds, venture capital investors, high-net-worth individuals, and corporate strategic investors across Asia and Europe with an interest in cross-border businesses. We make targeted introductions based on a thorough understanding of each investor's criteria and your business profile, and we manage the initial relationship to ensure meetings are productive and that investor interest is cultivated effectively through the fundraising process.
Due Diligence Preparation and Management
When investors conduct due diligence, the quality and organisation of the information you provide directly affects their confidence in your business and their willingness to proceed. We prepare and manage the due diligence data room, ensuring all required documents, legal, financial, tax, regulatory, and operational, are complete, accurate, and presented in a logical structure. We also advise management on how to respond to due diligence queries and manage the information flow throughout the process.
Term Sheet Negotiation and Deal Coordination
Once investor interest crystallises into a term sheet, we support management in reviewing and negotiating the key commercial terms, including valuation, investment structure, governance rights, anti-dilution protections, and exit provisions. We coordinate the legal teams on both sides of the transaction and manage the process through to closing, ensuring that the deal remains on track and that all conditions precedent are satisfied efficiently.
Our Group
Founded by cross-border legal and tax experts with over 25 years of experience, ASC Consulting is a privately held group focused on supporting entrepreneurs and global companies with structuring, growth strategy, and capital advisory services. Our strength lies in blending operational reality with financial precision, helping your business thrive internationally.
