Definition
A market entry strategy is a plan or approach adopted by a company to enter new markets and expand its presence internationally. It involves assessing market opportunities, evaluating risks and challenges, and selecting the most appropriate market entry methods, such as exporting, licensing, franchising, joint ventures, acquisitions, or establishing wholly-owned subsidiaries. Market entry strategies aim to penetrate new markets, build market share, and achieve sustainable growth and profitability in diverse geographical regions.
Our trending searches definitions
Private Limited Company (Ltd)
A Private Limited Company (Ltd) is a type of company where the ownership is divided into shares held by a small number of shareholders. The liability of shareholders is limited to the amount unpaid on their shares, and the company’s shares cannot be traded publicly on the stock exchange.
Limited Liability Partnership (LLP)
A Limited Liability Partnership (LLP) is a business structure where partners have limited personal liability for the debts and obligations of the partnership. Each partner’s liability is limited to their investment in the LLP, and they are protected from the actions of other partners.