Definition
Market penetration is a business strategy aimed at increasing sales and market share for a product or service within existing markets or customer segments. Market penetration strategies may involve lowering prices, launching promotional campaigns, improving distribution channels, or enhancing product features to attract customers and compete more effectively against rivals. Market penetration enables businesses to maximize revenues and profitability by leveraging their existing resources, infrastructure, and customer relationships to expand market reach and capture a larger share of customer demand.
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Private Limited Company (Ltd)
A Private Limited Company (Ltd) is a type of company where the ownership is divided into shares held by a small number of shareholders. The liability of shareholders is limited to the amount unpaid on their shares, and the company’s shares cannot be traded publicly on the stock exchange.
Limited Liability Partnership (LLP)
A Limited Liability Partnership (LLP) is a business structure where partners have limited personal liability for the debts and obligations of the partnership. Each partner’s liability is limited to their investment in the LLP, and they are protected from the actions of other partners.