top of page

Brand Identity

CATEGORY

Marketing

Definition

Brand identity refers to the visual, emotional, and conceptual elements that define and differentiate a brand in the minds of consumers. It includes brand elements such as logos, colors, typography, imagery, messaging, values, and personality traits that collectively shape how a brand is perceived and recognized by its target audience. Brand identity is essential for building brand awareness, loyalty, and equity in the marketplace.

Our trending searches definitions

APEC Business Travel Cards

The APEC Business Travel Card (ABTC) is a travel document that facilitates easier and faster entry for business travelers into APEC member economies. It provides cardholders with expedited immigration processing and visa-free entry into participating countries.

Private Limited Company (Ltd)

A Private Limited Company (Ltd) is a type of company where the ownership is divided into shares held by a small number of shareholders. The liability of shareholders is limited to the amount unpaid on their shares, and the company’s shares cannot be traded publicly on the stock exchange.

Limited Liability Partnership (LLP)

A Limited Liability Partnership (LLP) is a business structure where partners have limited personal liability for the debts and obligations of the partnership. Each partner’s liability is limited to their investment in the LLP, and they are protected from the actions of other partners.

bottom of page